Wednesday, September 9, 2009

Hierarchy of Digital Distractions

If you are familiar with Maslow's hierarchy of needs, you will instantly recognize where this came from. The Hierarchy of Digital Distractions plots the various distractions of the digital age in accordance to it’s importance and attention it receives.

Click to enlarge

You will need a few moments to understand what’s happening in this pyramid. You will notice at least 9 indistinguishable columns within the pyramid, starting from Flickr/LinkedIn, Google, on the left and ending at eBay on the right. Distractions at the top of the pyramid and top of individual columns trumps distraction under it. For instance a text message is more important than a landline call, and a mobile call is more important than a text message. This is based on no scientific study, but it’s pretty accurate.

Thankfully, David McCandles thinks that a human being in flesh and blood, even if he is a “palpable weirdo,” is still more dear than a Facebook friend, and a hot stranger trumps any old school friend anytime.

At the bottom of the hierarchy is “any kind of actual work” and at the top is ultimate distraction you can’t ignore – your partner closing the laptop lid on your fingers.

[via Mashable]


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