Thanks to an anonymous tipster, I came across this peculiar promotional drive undertaken by software publisher SoftMaker. SoftMaker, as you might be aware, is known for it’s office product - the SoftMaker Office which is currently at the 2010 edition. About two days ago, SoftMaker announced a new project called Load And Help and launched a site. Under this project, SoftMaker will donate € 0.10 to a charity organization Betterplace.org for every successful download of SoftMaker Office 2008.
The marketing gimmick seems to be working.
The first days on loadandhelp.com were overwhelming. Over 3000 Downloads of SoftMaker Office 2008 within the first 7 hours means a donation amount of 300 €. Today on Tuesday the downloads broke the 13.000 margin means, a donation amount of 1.300 €.
It must be mentioned that SoftMaker Office 2008 is a commercial product which is priced around $80. They are giving away this product for free and at the same time donating to charity. They only thing they are asking you is to download.
About SoftMaker Office 2008
SoftMaker Office 2008 full-fledged office suite for Windows. It lets you open, edit, and save any Microsoft Word, Excel, or PowerPoint file directly and without conversion, retaining all the formatting, functions, and contents of your Office files.
SoftMaker Office 2008 comes with the following applications:
TextMaker: Multi-language spell-checker. Graphics that can be anchored to paragraphs, tables, or pages. Footnotes and endnotes. Tables with built-in calculations. "Track changes" and balloon comments like in Word 2003. A full-fledged outliner. PDF export and more.
PlanMaker: More than 330 calculation functions. Support for complex numbers and array calculations. Goal seeker. Named ranges. Syntax highlighting. A powerful charting engine that can display and edit any chart created by Microsoft Excel. PDF export and more.
SoftMaker Presentations: Drawings, pictures, AutoShapes, color gradients, and patterns. All slide transitions and animations that you know from PowerPoint. Matching color schemes. A large collection of ready-made design templates. PDF export and more.