Thursday, January 21, 2010

YouTube to bring live telecast of IPL 2010 cricket matches

A recent blog post on the Official Google Australia blog revealed that YouTube is going to live telecast the Indian Premier League 2010 cricket matches, confirming reports of the first live major sporting deal. The YouTube deal involves every country outside the US – a significantly larger scope than reports had suggested. It was originally rumored that YouTube would only stream live matches to countries that did not have TV deals with the IPL. The reason why the US was left out of the deal is because Willow TV holds the North America internet rights.

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The two-year deal gives YouTube the exclusive rights to stream IPL matches online, with the two companies splitting revenue from sponsorship and advertising.

The Season 3 of the IPL, which kicks off on 12 March 2010, will see a total of 60 matches over a period of 45 days, all of which will be available live through a dedicated YouTube channel. The channel will also telecast on-demand content and have videos of full match replays, match highlights, player interviews, wickets of the match, top sixes, pitch reports and much more.

[via The Guardian]

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