Thursday, December 9, 2010

Google Zeitgeist 2010: Search Trend for Past 12 Months

Around this time every year, Google releases what is known as Google Zeitgeist that showcases the top searched queries on Google search and the fastest rising and falling trend for the year gone by. This time Google has revamped the presentation with an interactive timescale, thanks to HTML5.

The new data visualization shows the rise and fall in search volume for queries surrounding the most important events of the past year, namely the Gulf Oil Spill, World Cup Football, Haiti earthquake, Olympics and the ash cloud following the eruptions of Eyjafjallajökull volcano in Iceland. You can compare the popularity between these events across the globe over the course of the year and watch as the colored bars, indicating these queries, grow and fall.


Among the fastest rising queries are Chatroulette, iPad and Justin Bieber occupying the first three places respectively. Swine flu was the fastest falling query.

Here are some of the most interesting trends compared to Zeitgeist 2009.

Fastest Rising 2010

  1. chatroulette 
  2. ipad 
  3. justin bieber 
  4. nicki minaj 
  5. friv 
  6. myxer 
  7. katy perry 
  8. twitter 
  9. gamezer 
  10. facebook

Fastest Rising 2009

  1. michael jackson
  2. facebook
  3. tuenti
  4. twitter
  5. sanalika
  6. new moon
  7. lady gaga
  8. windows 7
  10. torpedo gratis

Fastest Falling 2010

  1. swine flu 
  2. wamu 
  3. new moon 
  4. mininova 
  5. susan boyle 
  6. slumdog millionaire 
  7. circuit city 
  8. myspace layouts 
  9. michael jackson 
  10. national city bank

Fastest Falling 2009

  1. beijing 2008
  2. euro 2008
  3. heath ledger
  4. barack obama
  5. amy winehouse
  6. kraloyun
  7. dailymotion
  8. bebo
  9. wii
  10. emule

Google has also created a Zeitgeist Year in Review Video to capture the phenomena that shaped 2010.

Last month Microsoft released their version of “Zeitgeist 2010” for Bing search engine. The list is a stark contrast to Google’s.

Most popular overall 2010 searches on Bing:

  1. Kim Kardashian
  2. Sandra Bullock
  3. Tiger Woods
  4. Lady Gaga
  5. Barack Obama
  6. Hairstyles
  7. Kate Gosselin
  8. Walmart
  9. Justin Bieber
  10. Free

Most popular people searched in 2010 on Bing:

  1. Kim Kardashian
  2. Sandra Bullock,
  3. Tiger Woods,
  4. Lady Gaga
  5. Barack Obama
  6. Kate Gosselin
  7. Justin Bieber
  8. Jesse James
  9. Lindsay Lohan
  10. Jennifer Aniston


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