The Google's SEO Starter Guide is a beginner's guide to the basics of Search Engine Optimization. The guide covers around a dozen common areas that webmasters might consider optimizing. These include title and description meta tags, URL structure, site navigation, content creation, anchor text, and more. These area would apply to webmasters of all experience levels and sites of all sizes and types.
Throughout the guide many illustrations, pitfalls to avoid, and links to other resources that help expand the understanding of the topics are provided.
The first guide was released about two years ago. Last month, Google updated the guide with more content and examples. The new edition contains:
- Glossary to define terms throughout the guide
- More example images to help you understand the content
- Ways to optimize your site for mobile devices
- Clearer wording for better readability
Download the new version of the guide.