Box, formerly Box.net, is one of the first cloud storage services of the Internet, launched in early 2005. Box targets enterprise companies with services based around sharing, collaborating, and working with files that are uploaded to Box. Box has a number of features ideal for businesses such as unlimited storage, custom branding, encryption, administrative controls and integrations with applications like Google apps, Gmail, and NetSuite. The service also has a variety of social features such as discussions, groups and an update feed.