Skip to main content

Zoom vs Magnification: What Digital Camera Manufacturers Won’t Tell You

camera-zoom2All digital camera makers advertise their products in terms of megapixel and zoom. The megapixel myth has been debunked several times in the past. What about zoom? Is it another marketing tool to get people to buy large zoom cameras?

Digital Camera makers often use the zoom ratio of a camera to hoodwink you into thinking that it means image magnification. When a camera is advertised to have 5X zoom or 10X zoom, they want you to believe that shooting pictures at that zoom ratio will magnify your images 5 and 10 times respectively. They do not.

What does X mean in a digital camera?

In telescope and binocular terminology, a magnification of 10X indicate that an object viewed via that binocular from a particular position appears approximately the same size as if viewed from 1/10th the distance, unaided or ten times as close. This isn’t the case with digital camera, because the zoom ratio in your camera is not the same as the magnification ratio on telescopes.

Zoom Ratio is the ratio between the longest and the shortest focal length of the zoom lens in a particular camera model. For example, if a camera zooms from focal length 18 mm to 180 mm, it is described as 10X zoom. Another camera that zooms from focal length 24 mm to 240 mm is also a 10X zoom camera. But are both cameras the same? Hardly.

Angleofview_28mm_f4 Angleofview_70mm_f4

Photos taken with a 28 mm lens (left) and with a 70 mm lens (right) show change in angle of view (or field of view). Image credit: Wikipedia

The 18 mm to 180 mm camera has more wide angle capability, while the 24 mm to 240 mm camera has more telephoto capability. The shorter focal length (18mm) of the 18mm-180mm lens gives you a greater field of view, meaning you can cram more imagery in your photo when taken at 18 mm or 1X zoom, as compared to 24 mm on a 24mm-240mm camera. On the other hand, the larger local length (240 mm) of the 24mm-240mm lens allows you to come optically closer to the subject, i.e. larger telescopic magnification, compared to the 18mm-180mm camera.

What really matters is the focal length of the zoom lens, not the ratio.

Most “point and shoot” digital cameras have their focal length ranges printed on the front rim of the camera lens. For example, the Nikon COOLPIX S550 is shown below to have a focal length from 6.3 mm to 31.5 mm. But these are figures for the absolute focal length. What we need is the focal length ranges in "35mm equivalents".


Since different cameras have different sensor sizes and hence different focal lengths, the 35mm equivalent focal length of the camera allows comparison across different models. The Nikon COOLPIX S550 camera has 35mm equivalent focal length of 36mm-180mm. In other words, the 6.3mm-31.5mm Nikon camera has the same field of view as a 36mm-180mm lens has on a 35mm film camera. The 35mm equivalent is often not printed in the camera body. You have to checkout the camera manual or search online to get the information.

When you are buying digital cameras, disregard the advertised zoom ratio and instead find the 35mm equivalent focal length of the camera lens and then compare models – find out which one offer you greater wide angle or telephoto capability.

Now that you know what zoom ratio is and how the focal length of the zoom lens affect the camera’s output, let’s return back to our original question: What is the magnification of your digital camera?

How do I calculate my camera’s magnification?

When you say an object is magnified, the question that arises is – magnified with respect to what? Obviously, to the unaided human eye. So to calculate the magnification of a camera of a particular focal length, we have to know the 35mm equivalent focal length of the human eye. The figure has been put around 50 mm.

A lens with focal length of 50 mm (also called normal lens) reproduces perspective that generally looks natural to a human observer. In other words, a 50 mm lens has approximately the same angle of view (or field of view) as the human eye. Lenses of shorter focal length are hence called wide-angle lenses because they allow us to “see more” than the human eye could. Objects viewed through a wide-angle lens appear contracted. These lens have magnification less than 1.

Lens whose focal length is longer than 50 mm are referred to as telephoto lens because they allow us to “see further” than the human eye could. Objects viewed through a telephoto lens appear expanded or magnified.

Our example Nikon COOLPIX S550 camera, with 35mm equivalent focal length of 36mm-180mm, thus has an optical magnification ranging from 36/50 mm to 180/50 mm, or 0.72 to 3.6. Notice how the camera is advertised as 5X zoom but achieves only 3.6 magnification. Technically, Nikon is correct – 5X is the zoom ratio and not magnification, but they are riding on the buyer’s ignorance to misled us into believing otherwise.

But you shouldn’t worry about magnification. As already mentioned, the key is focal length, and with camera megapixel thrown in, magnification becomes a murky term.

Say you have two cameras – one is 3MP and the other 9MP, and both have identical focal lengths. You shoot the same object from the same distance at the same focal length with both cameras and then open the images on your computer. You will notice that the 9MP camera produces an image approximately three times magnified compared to the one by the 3MP camera, even though both were shot with the same focal length.


Optically, both have the same magnification but because the 9MP camera has more pixels to record the light, the produced image appears magnified. When printing, the one taken with the 9MP camera can be blown up to a size larger than can be done with the one taken with the 3MP camera. So does the larger megapixel camera produce bigger and sharper images? Bigger: yes; sharper: not necessarily. What matters is the quality of the pixel (or the sensor) and not the quantity.

As Ken Rockwell writes:

Sharpness depends more on your photographic skill than the number of megapixels, because most people's sloppy technique or subject motion blurs the image more than the width of a microscopic pixel.

Sharpness has very little to do with image quality, and resolution has little to do with sharpness. Resolution (pixel count) has nothing to do with picture quality.


  1. this is really awesome.......never would have thought about this.......
    i love this site.........!!!!!!!!

  2. Very nice info thx.
    But you should read this:

    Object focal length of the eye = 16.7 mm
    Image focal length of the eye = 22.3 mm


    there are also some focal length calculators:


  3. Very nice post, could not stop myself from commenting, well thought out and well explained.


  4. Thanks! This article was a great help. Now I understand.

  5. This is BS: "Resolution (pixel count) has nothing to do with picture quality." Once you put an image in photo editing software, pixel count is everything!!! The more pixels that you have to work with the better. If you try to enlarge a low res image, there is not enough information for the computer to use to make it any bigger. You end up just stretching the pixels, which results in blurry or "pixelated" images.


Post a Comment

Popular posts from this blog

How to Record CPU and Memory Usage Over Time in Windows?

Whenever the computer is lagging or some application is taking too long to respond, we usually fire up task manager and look under the Performance tab or under Processes to check on processor utilization or the amount of free memory available. The task manager is ideal for real-time analysis of CPU and memory utilization. It even displays a short history of CPU utilization in the form of a graph. You get a small time-window, about 30 seconds or so, depending on how large the viewing area is.

How to Schedule Changes to Your Facebook Page Cover Photo

Facebook’s current layout, the so called Timeline, features a prominent, large cover photo that some people are using in a lot of different creative ways. Timeline is also available for Facebook Pages that people can use to promote their website or business or event. Although you can change the cover photo as often as you like, it’s meant to be static – something which you design and leave it for at least a few weeks or months like a redesigned website. However, there are times when you may want to change the cover photo frequently and periodically to match event dates or some special promotion that you are running or plan to run. So, here is how you can do that.

69 alternatives to the default Facebook profile picture

If you have changed the default Facebook profile picture and uploaded your own, it’s fine. But if not, then why not replace that boring picture of the guy with a wisp of hair sticking out of his head with something different and funny?