YouTube already has a number of Indian movies for free viewing under www.youtube.com/movies page, but the collection is a bit stale and movie viewers have to wait for long periods before new titles become available. Now YouTube India has launched a new channel called BoxOffice that will feature one full-length blockbuster movie every month. Unlike YouTube Movies, these movies will be available to only Indian users.
The movies will be ad-supported and sponsoring companies will get an opportunity to showcase its YouTube channel videos and promote its contests or campaigns. The YouTube Box Office channel will also feature other popular movies which users can watch for free from the YouTube catalogue of movies which includes over 1500 titles including regional language films. YouTube will collaborate with its partners in India on a revenue share basis to bring such premium content on Box Office every month.
The channel is currently running Band Baaja Baaraat and is sponsored by Intel.
Anand Gurnani, general manager, digital and new media, Yash Raj Films, said, “Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetization aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience.”
With services like Netflix and Hulu beyond the reach of Indian net users, this is a welcome move from YouTube.
[via The Next Web]
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