Indian shoppers will soon get a taste of Cyber Monday-like deals on 12th December, at the Great Online Shopping Festival hosted by Google India. Around 50 leading eCommerce players across various genres are coming together for this festival where they are expected to offer their best deals during a 24 hour period.
The festival will see participation of many popular online shopping portals such as eBay India, Flipkart.com, IndiatimesShopping.com, snapdeal.com, makemytrip.com, Yebhi.com, firstcry.com, Sulekha.com, Homeshop18.com, Croma, Gitanjali Group, Shine.com, Yatra.com, Indigo Airlines and more.
Among the products on offer will be jewellery, shoes, apparel, travel packages, books, kidswear, gadgets, watches, computer accessories, health and fitness equipment, home decor products and deals on real estate. Apart from lining up deals, buyers will also get free shipping across India and learn more about online shopping, various methods of payments and how safe and convenient it is to shop online.
You can get an idea of the kind of deals you will be getting at the shopping festival by visiting the Deals page. Even though the festival is yet to kick off, shopping portals already making promotions and publishing coupon codes and such that you can use on 12th December.
Cyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the US. The term was created in 2005 by marketing companies to persuade people to shop online.
With over 137 million Internet users in the country, India is witnessing a growth in online activity and this is the first time an industry-wide initiative of this scale is being attempted to offer users across the country an incentive to gain from deals that they can find on the Web on a single day.
“The online shopping industry is already over $1.5 billion and with this initiative we want to reach out and promote online shopping to first-time buyers,” Rajan Anandan, Managing Director and Vice-President Sales and Operations, Google India said.