Google today announced the launch of Web Designer, a new tool that lets designers build interactive HTML5 advertisements, animations and other Web content using an integrated visual and code interface. The tool which the company spoke about in June, is now in public beta and is available for download for Windows and Mac.
The new tool competes directly with other web design software in the market such as Adobe Edge Animate, part of Adobe's Creative Cloud subscription, Webflow and Hype. But these are not free. Apple also offers a similar free software, iAds Producer, but its license agreement limits content created with the application to display only on Apple's iAds advertising network, the iTunes Store or in iBooks Author Widgets.
Google Web Designer, in contrast, besides being free is not restricted to any advertising network or website - contents created with the application can be deployed anywhere.
Features of Google Web Designer
Create animations: You can create animations in Google Web Designer in two modes, Quick mode and Advanced mode.
In Quick mode, you build your animation scene by scene: you add a new view of the entire page, change the elements you want to animate, and, optionally, modify your transition times and easings.
For more complex animation, Advanced mode lets you individually animate each of the the elements, optionally modifying transition times and easing as well. Advanced mode also shows layers, which let you change where each element is in the stack of elements.
Full 3D authoring environment: Create and manipulate 3D content utilizing an array of tools and the power of CSS3. Rotate objects and even 2D designs along any axis, visualizing 3D transformations and translations as you author.
For Ads and HTML files, you can switch between Code view and Design view, with the changes that you make to the code in Code view reflected in the Design view. This lets you immediately test how changes in your code will affect your designs.
You can also select objects with the selection tool and change the CSS styling for those objects in the CSS panel.
Illustration tools: Import assets from any other creative suite or use the built-in illustration tools to create vector-style artwork – keeping your designs light. To create new HTML tags in your designs, just draw them in with the Tag tool.
The CSS panel lets you edit current styles, as well as add new CSS rules.
Easy ad workflow: Google Web Designer makes it simple to publish ads through any platform. Choose from DoubleClick Studio or AdMob, or go for the Generic option to push content through any other ad network. No coding required.